I designed these custom illustrations for CCL Label Worldwide to showcase their varying printing techniques. I chose a city theme to capture the beautiful print techniques in the small details of each illustration. Each bottle showcases one iconic city and building. The lineup is held together by the common illustration style.
The Holiday Season can be filled with tacky Christmas sweaters, massive amounts of glitter, and a whole lot of fun. For these Pringles cans I wanted to combine the warmth and class of familiar Christmas decor with the playfulness of the Pringles brand. By playing off the traditional clear tubes of ornaments, we created a customized can of Pringles "ornaments" filled with delicious crisps.
Original concept idea, sketch and typography are mine.
Illustration: Ed Denson
Next Photos: LOUD (Design Direction and Design with Team), Red White and Blue Cans (Concept and Design), Holiday Concept Idea (Concept and Digital Sketch), Back-to-School Lunch Packs (Concept and Illustration), Summer Promo (Concept), New Flavors (Concept Development)
In the Fall of 2014, I created a t-shirt campaign to raise money for four deserving charities. My goal was to create a program that would combine my passion for design and my passion for helping others.
I created and ran a t-shirt design competition, where everyone at my company was encouraged and welcome to submit a shirt design. After designs were submitted, I ran a company-wide vote to determine the top four shirts that would be printed and sold to raise money for the charities.
100% of the profits from the sales went to support four deserving organizations. One charity supported children and families, while another focused on humanitarian and global aid, another supported arts and education, and another supported the environment. My hope in choosing a wide range of charities was to create a platform for everyone to be able to pick an organization that they were excited about and ready to support. We were able to raise almost a thousand dollars for these charities in just one week of sales.
T-shirt Designs (L to R): Patrick Dewenter, Paul Stutzman, James Billiter, & Christa Seta.
I created this logo for a Bakery in Raleigh, North Carolina. The magnolia flower is very symbolic of their southern roots, and the sophisticated, classic type is reminiscent of traditional bakeries.
I created these Baby Shower invites for a friend of mine. I wanted the invites to be sweet, and delicate, yet classy enough to be framed for a special memory after the shower took place. The coral, teal and gray colors were chosen to nod to the baby girl without having to go full-fledged girly with traditional baby colors.
I created this Bridal Shower Invite for a Bride that was getting married during Cincinnati's Bock Fest. The mascot of the Festival is a goat, so I wanted to do a fun twist on this beloved local mascot and use that as the theme for the shower. The shower theme was all things pairs, pairs of goats, pairs of food, pairs of drinks, and much more.
I love creating patterns and exploring scaling and colors. These patterns were created for different clients and projects.
This project was an Annual Report for a church outside Washington, D.C. For this project I wanted to focus on creating a clean, crisp layout with easy to sort through pull quotes, imagery, and statistics of the financial standings of the church.
I was asked to modernize a logo for a PAC in Washington, D.C. These icons are a range of options that all depicted a simplified version of the Statue of Liberty.
My Grandparent's house is filled with inspiration. There are intricate patterns everywhere just waiting to be revitalized. From the wallpaper in the dining room to the detailing in the tile work, there are prints and patterns found all over their house just asking to be brought back to life. I created this series for instagram to be quick studies (usually about one hour) to purely have fun with color and shape.
These swatches depict those found patterns (left) and my new interpretation of them (right).
I created these logos for an independant contractor. I wanted each logo to be modern, and clean, and depict the wide range of projects that he is involved in.
For these shower invites I wanted to showcase the flowers from the bride's bouquet. The teal in the outer rim of the wreath ties to the bridesmaid's dress colors. The wreath was hand painted with gouache.
I created this brandmark and these business cards for House Freedom Fund in Washington, D.C. My client wanted to quickly articulate their work with the Capital, and also have a very patriotic feeling depicted by utilizing our country's red, white, and blue colors.
I designed these labels to be used for a client's homemade dog treats. I wanted them to be personable and cute, with a touch of sass in the copy. These labels were designed to be a consistent teal color across the lineup with a thin banner changing colors per flavor offering.
One of the design projects I most enjoy doing is creating unique wedding packages for special couples. I love being able to figure out what is unique about each couple and finding a way to work that uniqueness into my design solution. Each package is one-of-a-kind, and specific to that couple.
For this design suite, I designed a letterpressed invite and rsvp card with coral edge painting, and a custom envelope liner with the bride and groom's initials.
Three fellow designers and I decided to start a collaborative project that involved numerous posters and one flat rate shipping envelope.
The goal of this project was to create unique posters that were all focused on the process rather than the final product. One designer would create a poster, then mail it to the next teammate; that designer would use a portion of the original poster to create a new one. We started with the four of us and then expanded the project to include guest designers, producing blog write-ups and poster reveals whenever a new poster was sent our way. It was a great way to encourage people to work on a fun project and get off the computer a bit too.
The challenge of this project was to create a premium line of cat food for the Iams brand. By using beautiful food imagery positioned on plates suitable for humans, we were able to serve up a cat food dish that was both tasty for cats, and appetizing enough for a cat owner to pick up off the shelf.